How to Evaluate Revenue Intelligence Tools in 2021
In Forrester’s most recent Sales Convergence Report, they found that “Three key sales tech categories are beginning to converge with significant overlap in functionality.” This overlap will provide increased value but also stands to increase confusion for buyers. Hear from former Forrester Analyst on how to alleviate the confusion.
Watch Now
The Way Forward: The Revenue Intelligence Revolution in B2B Sales
Revenue intelligence platforms stand to transform B2B sales. So much so, having one is now table stakes.
Placed squarely at the center of the revenue process, revenue intelligence impacts decision-making across marketing, sales, success, enablement, and operations.
The insights provided by revenue intelligence improve sales effectiveness, reduce costs, and increase customer retention by making data more accurate, timely, relevant, and actionable to maximize outcomes.
The impact is so great that 53% of organizations have already adopted these platforms. Yet the revenue intelligence continues to surge, evolve, and change. A lack of definition exists, causing confusion and ruining an organization's chances of adopting the right platform for them.
Join Mary Shea, Mark Regan, and Sharad Verma as they cover:
- The current revenue intelligence market, and where they expect it to go
- Trends in revenue intelligence
- What's in it for buyers and users
- The ROI of revenue intelligence
- What you should look for
- Common challenges with revenue intelligence, and how to address them
Watch On-Demand
