The North Star Metric: NRR and the Importance of Renewal Forecasting

Listen to revenue leaders from ZoomInfo, Hopin, Chargebee, and BoostUp.ai as they discuss - how to track risk, prevent churn and expand existing customers.

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Did you know? Signing new customers costs five times as much as retaining old ones? That’s why most B2B SaaS companies have KPIs dedicated to tracking and measuring retention and expansion, creating heightened importance on renewal forecasting.

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Scott, Jennifer, David, and Sharad will discuss: 

  • How to forecast renewals with confidence?
  • How to identify early warning signs of churn?
  • How to prevent church with complete visibility over the customer lifecycle?
  • How to identify engagement gaps and discover opportunities?
  • How to measure NRR and the percentage you should shoot for?

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Jennifer-Liao-Hopin

Jennifer Liao VP, Revenue Operations | Hopin

“Renewal forecasting and NRR are so critical for us at Hopin, we've created a dedicated KPI around NRR specifically.”