Kyle Lacy pic

Kyle Lacy
Chief Marketing Officer

Revenue Alignment: Eliminating Silos for Efficient Growth

In this episode, Kyle Lacy explains how companies can achieve proper alignment among GTM/revenue teams. He shares strategies that teams can adopt to eliminate inefficiencies and shared metrics that they can track to measure collective success.

About The Podcast

Welcome to the Revenue Mavericks Podcast where we host some of the sharpest minds in RevOps and Sales to learn what really drives revenue growth.

Our “Mavericks” are top leaders who’ve navigated the highs and lows of scaling revenue at leading companies. In each episode, we sit down for a chat about the tactics, metrics and frameworks they use to drive predictable growth. No fluff, just real talk about revenue.

Previous episodes

Kyle Lacy

CMO

Revenue Alignment: Eliminating Silos for Efficient Growth

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James Kaikis

Head of GTM

How to Build a Truly Customer-Centric GTM Strategy

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Jeremey Donovan

EVP, RevOps & Strategy

How to Build a High-Performing Sales Team With the "Moneyball" Approach

Read more

Spencer Dent

Co-Founder & Co-CEO

How Win-Loss Analysis Increases Revenue Growth

Read more

Eddie Reynolds

CEO

Revenue Efficiency: Generate More Revenue with Less Cost

Read more

Dan Cook

CEO

Scaling RevOps in a High-Growth Business

Read more

Nathan Clegg

Chief Revenue Officer

How AI Will Help Revenue Teams Do More With Less

Read more

Doug Ricketts

VP, Global Sales Ops

The Three Pillars of Developing Confidence in Your Pipeline

Read more

Cliff Simon

CRO

Hitting 7-Figure Revenue in the First Year

Read more

Greg Rattray

Head of RevOps, North America

Three Key Metrics for RevOps in a Product-Led Growth Org

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James Mason

Director of RevOps

Three Critical Metrics for Revenue Protection

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Craig Handy

Director RevOps & GTM Strategy

The RevDynamiks™ Methodology for Outside the Box Analytics

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Sean Burke

COO

Military-inspired Metrics for Tactical Tracking of RevOps Teams

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Brandon Most

Head of Marketing

Drawing More Revenue Without Driving More Pipeline

Read more

Brandon Bussey

Partner

Three Metrics from a Finance and Planning Perspective

Read more

Julia Herman

CRO

Fundamentals of Building an Annual Budget

Read more

Evan Randall

Senior VP, GTM Strategy & Ops

Making GTM Teams More Efficient, Effective and Effortless

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Inese Pumpure

Sr. Director of Revenue Operations

Drive Accountability & Revenue by Aligning Sales, Marketing & CS

Read more

Werner Schmidt

CEO & Co-founder

Growth Efficiency Metrics

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Anil Somaney

SVP - Global Revenue Strategy & Ops

Championing the Evolution of RevOps

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Anthony Enrico

Founder & CEO

Building an Effective Go-to-Market Engine

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Matt Durazzani

Chief Revenue Officer

The Operating Rhythm of Building, Progressing, and Closing Pipe

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Imran Musaev

VP RevOps

Metrics for Holistic Tracking of Pipeline Generation

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Lucas Lam

Professional Services - Practice Leader

Make Your Forecasts More Accurate

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Battle-tested Metrics Report

As told by 12 seasoned revenue leaders.