Learn How Activity Data is Transforming Predictive Forecasting

Learn how Activity Data is Transforming Predictive Forecasting.

In the modern age of digital selling, businesses analyze, optimize, and predict outcomes to optimize every aspect of performance. However, there is now a new frontier of sales data that, when used properly, leads to better decisions and an entirely new level of organizational success. 

Now, sales has officially been digitized. The result is digital sales data that goes beyond typical activity counts to look deeper at every interaction. It considers what was said, how it was said, who said it, to who, and perhaps most importantly, what was not said. 

When used properly, digital sales data can transform a company, but it must be complete, accurate, and credible. This is the only way to ensure that the best possible decisions are being made.

Accurate data guarantees better strategies, which in turn leads to greater productivity, reduced costs, and improved performance from sales, marketing, and customer success teams. It also ensures that any AI-based technologies function to their maximum potential.

Operations must take the lead role in the push for better and more accurate data to guarantee that the analytics they provide to their partners are as accurate as possible. 

Learn to capture the most accurate data for your business, from our expert panel in our latest fireside chat, as they cover:

• New operating models for the digital era
• The need to build greater alignment between people, process, and technology
• The role of digital and data-driven strategies
• Operations role in building data trust and credibility that enables companies to thrive in a complex and ever-changing digital landscape.