The Revenue Blog /
BoostUp vs. Salesforce Einstein: Not all sales AI is created equal.
Sharad Verma
January 21, 2021
5 min read
Now for most B2B organizations, this is not even remotely their state. Most sales organizations are in a perpetual state of change, including new products, new reps, new sales processes, new markets, new pricing, new territories – and the list goes on and on. These changes make it hard to train time-series historical AI models and seriously limit Salesforce Einstein Analytics time-series algorithms’ accuracy and effectiveness.
In artificial intelligence, your output is only as good as the quality of input training data. That’s why Salesforce Einstein can be un-actionable at best and inaccurate at worst. Compare Salesforce Einstein to a deal-by-deal bottoms up contextual AI.
Contextual AI does not depend on historical information as a primary lever. Yes, historical information is valuable if you have it, and it’s consistent, but contextual AI takes into account current deal conditions. These conditionals includes information such as:
On the other hand, Salesforce Einstein’s time series AI bases its analysis on averages and solely historical information. Example of information includes:
BoostUp recommends utilizing time-series AI combined with contextual AI to deliver the most accurate forecasting projections and deal insights. This hybrid approach has the following advantages over Salesforce Einstein AI:
BoostUp hybrid approach to sales AI leads to better forecast predictions, improved intelligence, and more actionable and reliable predictions, inherently improving your ability to drive more predictive revenue and more confidence and accuracy in your forecast.
BoostUp, built first as a data and intelligence platform, is the most complete and only all-in-one revenue intelligence platform available. Building our platform in this way has allowed us to create this hybrid approach to analytics that goes beyond historical data and inputs. BoostUp applies real-time learning on new activities and inputs, makes predictions, and provides actionable insights to the entire revenue team, from sales manager and reps to RevOps and Customer Success team, to better understand and recommend actions take place.
In the next blog, we will consider two scenarios and put Salesforce Einstein to the test.
To learn more about BoostUp’s all-in-one revenue operations and revenue intelligence platform, contact us to set up a time to discuss further.
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